Prof Steve Peters is a consultant psychiatrist and has worked in the clinical field of psychiatry for over 20 years. He specialises in optimising the functioning of the mind and also holds degrees in mathematics and medicine. Prof Peters is Undergraduate Dean at Sheffield University Medical School and resident psychiatrist with Sky ProCycling. He is also the consultant psychiatrist for Liverpool FC and, from May 2014, for the England football team. Steven Gerrard, Sir Chris Hoy, Sir Bradley Wiggins, Ronnie O'Sullivan, Victoria Pendleton and Craig Bellamy have all spoken publicly about how Prof Peters' unique model has helped them improve their performance.

Outside of elite sport, Prof Peters works with CEOs, senior executives, students, hospital staff and patients, helping them to understand why they think and act as they do and how to manage their minds to optimise their performance at work and in their personal lives.